Super Bowl & NBA All-Star Week 2026 Off-Court Events Guide

A live, pitch-style event by ProEdge Branding & Wefranch bringing athletes, brands, and franchise leaders together to negotiate and more.

BOUT FOUNDERS BASKETBALL ​🏀 Founders Basketball at 📅 NBA All-Star Weekend 2026 brings our community of startup founders and investors to Los Angeles for our biggest event yet. ​Connect over 💼 business and 🪣 buckets during one of the most iconic weekends in sports. ​Attendees represent companies in various stages of growth, from bootstrapped solo founders to Series B executives. We host founders from a variety of industries including CPG, Venture, Entertainment, Retail, Sports, Tech and more. ​This special edition event features an extended format with enhanced networking opportunities, branded activations from our partners, and the chance to build authentic relationships with 50+ members of the startup community. ​Please email brandon@neweditionconsulting.com with any questions! ​​WHAT TO EXPECT: ​🏀 Tournament-style 4v4 half-court games ​⏰ 2-3 hours of basketball and networking ​☄️ Half-court shot competition ​​🥇 Prizes for the winners

Join us for day of unmatched energy as we indulge in fine wine coupled with the high notes of R&B. Be ready sip and sing your hearts out all day long while creating unforgettable memories. A Wine Down & Kindred Pour Experience. Each guest receives a complimentary pour upon entry. There is no reserved seating for this event. Tables are first come, first serve. What to Expect: A day of new memories & magical moments with new & old connections A wine selection curated by Kendall-Jackson, the official wine parter of the NBA" "A crowd as vibrant and dynamic as the music itself. The ultimate experience curated BY-SA. Bartenders reserve the right to discontinue service to any individual who appears to be incoherent or have consumed an excessive level of alcohol. Play

Beyond the Game Health presents the California Classic Health Flag Football Camp, where NFL legends train youth athletes in elite flag football skills while integrating critical life-saving education on heart health and mental wellness. NFL legend Jeff Garcia leads professional-level skill drills and mentorship, while former NFL player turned actor Stevie Baggs Jr. addresses mental health and career transitions. Local EMS students provide hands-on CPR/AED training focused on Sudden Cardiac Arrest awareness—the leading cause of death in student athletes. This 3-hour camp aligns with the NFL's growing investment in flag football ahead of its 2028 Olympic debut, giving young athletes rare access to NFL mentorship while equipping them with knowledge that could save lives on and off the field. Featured Athletes/Instructors: Jeff Garcia – NFL Legend and former San Francisco 49ers quarterback Stevie Baggs Jr. – Former NFL player and Actor Shamekka Marty – Founder of Beyond the Game Health Participants: Youth athletes ages 8-18 Local EMS students (CPR/AED demonstration partners) Parents and community members Sudden Cardiac Arrest is the leading cause of death in student athletes, yet many young people and their families lack awareness of warning signs and life-saving interventions. The California Classic Health Flag Football Camp bridges this critical gap by: Providing NFL-caliber athletic training and mentorship Teaching hands-on CPR and AED skills that can save lives Addressing mental health challenges facing young athletes Creating a community experience with live DJ, food trucks, health fair, and resource booths Beyond the Game Health is pioneering a new model of youth sports programming — one that empowers communities through sports, health education, and advocacy. With SCA claiming young lives across the country, this event offers timely, actionable education wrapped in an engaging athletic experience.

Join us for Arena’s and Living Sports’ exclusive Bay Area Big Game Week Kickoff for Industry Pros bringing together established execs and rising stars in sports, media, and entertainment during the biggest week in sports. ​Past attendees range from Forbes and Emmy-Award winners to senior level execs from Netflix, MLB, NFL, Meta, NBCUniversal, Sony, Google, LA28 and more. ​The experience: ​Arena Matches: Curated matches connecting you with the most relevant attendees aligned with your goals, experience, and interests ​Relaxed conversations: A chill environment designed for meaningful connections (not just quick handshakes) ​Fireside chat - How Industry Leaders Actually Use Tentpole Weeks: Hear more about which events are worth it, what makes a convo worth a follow-up, and how real opportunities start ​Those “wow, I’m so glad I met you” moments”: the kind that turn into collabs, referrals, partnerships, and mentorship ​Track record: 100% of past Arena attendees have made meaningful industry connections ​You’ll love this if you: ​Work in sports, media, or entertainment at a major league, team, streaming platform, studio, consumer brand, or tech company ​Seek authentic industry connections over surface-level networking ​Value quality conversations over quantity ​Believe the best opportunities come through real relationships ​Attendees registered already work at companies including the San Francisco 49ers, YouTube, Sports Illustrated, Deloitte, DraftKings, NY Jets, Bleacher Report, and more. ​What past attendees have to say: ​💬 "This was, by far, the best networking event I've been to. The curated selection of attendees made this event stand out because I had the ability to have meaningful conversations with everyone." ​💬 "I met some amazing folks within the sports and entertainment industry from all different backgrounds who really know their s***t (stuff)." ​Keep in mind ​Limited spots available - early registration recommended ​Approval process ensures a balanced mix of industry professionals* ​Ready to join? Apply now to secure your spot.

The NFL Player Care Foundation (PCF) has partnered with Tulane University School of Medicine to conduct its Healthy Body and Mind Screening program. This FREE national screening program is open to all former NFL players and their spouse/significant other. The screening includes a series of private and confidential cardiovascular screenings, mental health resources and education, sleep apnea education and an at-home sleep study, as well as comprehensive bloodwork. This bloodwork includes a metabolic panel, lipid panel, and various other biomarkers of thyroid function and overall cardiovascular health. NFL Player Care Foundation screenings are offered as part of PCF’s research programs, which help to advance public awareness and scientific understanding of health issues that affect former NFL players. *The former NFL player must be registered and attend the screening in order for the spouse/significant other to be eligible.

We will be participating in additional events during Super Bowl Week: Sports Philanthropy Network, Radio Row interviews, Heart of A Champion, Chris Bussard (ESPN), ProSpeak. The Player Networking Event Wed. and Friday) (PNE) on Friday Athletes in Action NFL Breakfast (Saturday)

On Wednesday, February 4, join NFL Player Engagement and other professional athletes, academics, law enforcement officials, and social justice leaders for candid, solution-oriented conversations around race, class, gender, and full democracy. Join us for a player-focused conversation that offers an inside look at how these players have made a difference in their communities, and discover how you can pay it forward through advocacy and activism.

A half-day symposium on NFL player health, where health experts and players will tackle topics like heart health, chronic pain, and more. Please join the Football Players Health Study and community organizations for a half-day symposium on NFL player health, where health experts and players will tackle topics like heart health, chronic pain, and more. This event will feature a series of informative and accessible conversations about recent findings on NFL player health, exploring new and upcoming treatments and interventions, and identifying actions players and their families can take today to improve and optimize their health. Talk to former teammates, doctors, scientists, and community members over a hot breakfast, mid-morning snack, and buffet lunch. The event will consist of a two 45-minute panels with Q&A, one 35-minute panel with Q&A, and a series of breaks and networking opportunities. Space is LIMITED. Please RSVP for you and any guests you may have. Meet our confirmed speakers: Chronic Pain Roundtable: Dr. Adam Tenforde, Dr. Allan Mishra, Dr. Jaime Garza, Dr. Hye-Jin Clark, Dr. Alicia Whittington (moderator) Strengthening Cardiovascular Resilience: Dr. Herman Taylor, Dr. Telisa Spikes, John Farquhar, Dr. Jim Kovach (moderator) Safeguarding Mental Health for NFL Players: Dr. Rachel Grashow, Dr. Ciara Dockery, Takeo Spikes, Dr. Ross Zafonte (moderator)

Join Off The Field NFL Wives Association as we partner with the American Heart Association, USA Swimming Foundation and Boys & Girls Clubs San Francisco on stop 4 of our Water Safety Program on our Road to LA2028. Enjoy FREE swim lessons and CPR training for kids with USA Swim Olympians.

Get ready to watch NFL Players, Wives & Significant Others, and Student Athletes battle it out before a live audience!! 4th Annual Dr. Barb Speak Off Join us in-person for our annual speaking competition where Players, Wives/Significant Others and College Student Athletes take the stage to share inspiring stories during this friendly rivalry. Players compete for Best Motivational Speech, Wives/Significant Others compete for Best Storyteller, and Student Athletes compete for the best Product Pitch. This event promises great vibes and memorable moments. Don’t miss out on the 4th Annual Dr. Barb Speak Off – it’s the perfect chance to see some of your favorite athletes shine on stage while competing for a donation to their favorite non-profit!

NFL Alumni Association Nor-Cal, Sushi Confidential, and Beyond the Game Health announce Legends After Dark, an exclusive charity-driven nightlife experience. This event brings together professional athletes, premium hospitality, and community impact. Designed to balance respectful player access with high-end social energy, Legends After Dark blends entertainment, culinary experiences, and philanthropy through ticketing, VIP tables, sponsorship activations, and a live memorabilia auction, all in support of local San Jose nonprofit organizations. Sushi Confidential and Beyond the Game Health are spearheading the event's management, sponsorship procurement, and publicity to ensure a high-impact experience. Legends After Dark creates a multi-phase social platform featuring: Private VIP Mixer (5:30 PM – 7:00 PM): Intimate access with limited ticket availability. Main Event (7:00 PM to close): High-energy nightlife with VIP table sponsorships. Sushi & Whiskey Competition: A flagship culinary experience hosted at Sushi Confidential. Special Guest Host: Former NFL Quarterback Jeff Garcia. Direct Community Impact: Event proceeds will support NFL Alumni Association Nor-Cal and other vetted San Jose-based nonprofits, including a primary partnership with Hunger at Home, a San Jose–based nonprofit that rescues high-quality surplus food from the hospitality industry, corporate and institutional kitchens, grocery partners, and large event venues and efficiently redirects it to people in need across Silicon Valley. This event offers a unique opportunity for media and partners to engage with a high-impact sports and lifestyle experience. Coverage opportunities include: Exclusive access to NFL Alumni and special host Jeff Garcia. Behind-the-scenes coverage of premium nightlife meeting philanthropy. Unique culinary and spirits content via the Sushi & Whiskey competition. Community investment stories featuring local San Jose nonprofit leaders.

Join Brian Urlacher and Mike Golic, along with NFL Legends, for an evening of cigars, camaraderie and Super Bowl anticipation! WOW your guests and enjoy a night out at this spectacular once-in-a-lifetime event. This VIP Cigar Party is held at the host city of the Super Bowl – celebrating 15 years! Rub elbows with football celebrities while supporting Mike Ditka’s Gridiron Greats. All event proceeds benefit the Gridiron Greats Assistance Fund

The 2026 Black Men's Brain Health (BMBH) Conference is the fifth in an annual event series hosted during Super Bowl Week and funded by sponsors such as the Alzheimer's Association, the National Institute on Aging, and the NFL Alumni Association.​ The BMBH Conference Series aims to address brain health disparities among Black men, focusing on cognitive aging, Alzheimer's disease, and sociocultural impacts, by convening experts, practitioners, and community members. The conference takes place Feb 2-6

The Big Game in San Francisco is set to be one of the most anticipated sporting events of the year. As thousands of athletes, executives, celebrities, and creators descend upon the Bay Area, we’ll be gathering the biggest names in sports, entertainment, and media for an unforgettable day out on the golf course on Friday, Feb. 6. Excel Sports Management, the operators of “The Match” and The Netflix Cup, and Front Office Sports, the leading digital media brand covering the business of sports, have partnered to host The Breakfast Ball, an ultra-high-end Celebrity Pro-Am golf tournament that will be a can’t-miss event for companies and brands looking to entertain in the lead-up to the game.

Kick off Super Bowl Weekend with connection, culture, and game-changing conversations - brought to you by The Female Quotient & DraftKings.

The NFL Player Care Foundation is hosting its 8th annual Super Bowl Career Fair on Friday, February 6th, 2026, at the Hilton San Francisco Union Square starting at 10:30 AM PT. This event is free and open to all Former Players and their accompanying spouses. This career fair offers the opportunity for Former Players to connect with over 35 employers, including Aon, Cisco, Cigna, and EA Sports, among others. On site activations include a professional headshot booth, informative panels led by Google, Amazon and NFL executives, and application openings for career opportunities.

Bowling teams (of four) will be joined by one (1) current or former NFL player as a celebrity teammate. Participants will be able to enjoy food and beverages offerings and meet and greets with attending talent. Proceeds raised from the event will be donated back to support the NFL Alumni Northern California Chapter.

Off The Field NFL Wives Association presents the 25th Annual Super Bowl Charity Fashion Show on February 6, 2026 at Coco Republic. Celebrating 25 Years of Impact: Elevating Fashion, Philanthropy, & Football! Honoring the past. Elevating the present. Illuminating the future. Date: Friday, February 6, 2025 Time: VIP Reception: 11:30 AM (exclusive to VIP ticket purchase) General Admission: 12:30 PM Fashion Show: 2:00 PM Location: Coco Republic, 55 Stockton St., San Francisco, CA About the Event Known as a marquee event of Super Bowl week, the Off The Field NFL Wives Association (OTF) Super Bowl Charity Fashion Show is a must-attend celebration of community, sports, and sisterhood. Now in its 25th year, we’re honoring a powerful legacy of purpose, power, and philanthropy with an elevated runway experience in the heart of San Francisco. For 25 years, OTF has been a beacon of impact. This year, we honor that legacy—boldly and brilliantly. Legacy In Lights is a tribute to the women who have uplifted communities, redefined service, and inspired change. Guests will enjoy an unforgettable afternoon featuring: A runway presentation of this season’s latest trends and stunning fashions NFL wives and special guests on the runway A VIP reception to kick off the celebration (exclusive to VIP ticket purchase) A 25th anniversary program recognizing OTF’s impact nationwide Purpose & Beneficiaries This event was created to support local and national charities championed by the Off The Field NFL Wives Association. A portion of the proceeds of the OTF NFL Wives Association Charity Fashion Show will benefit Boys and Girls Club of San Francisco, Charlotte Maxwell Clinic, and OTF Scholarships and family programming. Your ticket directly supports organizations doing transformational work for women, children, and families—right where Super Bowl LVIX will be celebrated. Thank you for helping us continue 25 years of giving back. Celebrating in San Francisco Off The Field NFL Wives Association is proud to present this remarkable 25th anniversary event in San Francisco, CA. For 25 years, OTF has been more than a fashion show—it’s been a platform for philanthropy, visibility, and community impact. This milestone year celebrates the women who have stood in the spotlight and those who’ve worked quietly behind the scenes to make a difference. Hosted By Off The Field NFL Wives Association The official national association of NFL wives, dedicated to strengthening communities through volunteerism, fundraising, and service.

The Player Networking Event (PNE) was established by the National Football League (NFL) in 2000 when Guy Troupe led NFL Player Development (now known as Player Engagement). The NFL structured the experience to help active and former NFL players network with C-Suite executives the week prior to Super Bowl.

Health care leaders and athletes connect to explore population health solutions through the lens of sport.

A curated gathering of over 400 investors, family offices, VC's startups and fund managers. With brief presentations from sponsors and a charity, followed by peer to peer networking. Past event attendees include Investors, Athletes, Presidents, Mayors, and UHNW guests from over 20 countries. Attendees are designated between Fundraiser (Raising Capital) and Allocator (Deploying Capital). We vet each attendee to ensure a strict 85% ratio of legitimate allocators. In an effort to improve these events, remove disguised fundraising, and properly designate actual allocators and capital-deployment, we are strengthening our vetting and curation process by tightening admission standards. Additional verification of allocator status and investment mandate will now be required.

The NFL-sanctioned Athletes in Action Super Bowl Breakfast has taken place in the Super Bowl host city every year since 1988, drawing sellout crowds to hear from some of sport’s biggest names. The highlight of the Super Bowl Breakfast is the presentation of the Bart Starr Award, which is given to a current NFL player who has demonstrated outstanding character and leadership in his home, on the field and in the community.

Join Off The Field NFL Wives Association as we partner with the American Heart Association, and Boys & Girls Clubs San Francisco as we host 804*and 5" graders from the Bay Area at our Girls Basketball Clinic.

As the conversation around athlete wellness expands beyond physical performance, mental health has emerged as one of the most urgent and transformative topics in sports and business. The Mental Edge, presented by Sheppard Pratt, will convene leaders from across sports, media, and mental health to explore how organizations can prioritize mental well-being—from the locker room to the boardroom. This event will feature thought-provoking panels and intimate dialogue among athletes and business decision-makers and is designed to unpack the evolving dynamics of mental health in professional sports, the growing role of corporate and philanthropic leadership, and how high-profile moments are enhancing mental health conversations on and off the field.

Request an invitation to attend by emailing smocksandjocks@nflpa.com Smocks & Jocks is the premiere fundraising event for the NFLPA's Professional Athletes Foundation supporting former NFL players and their artistic talents. Hosted each year in the Super Bowl host city, the 20th Smocks & Jocks in New Orleans, Louisiana, was unforgettable. Check back for information regarding the 21st event during Super Bowl LX weekend. Smocks & Jocks is a Private, Invite Only event.

Police Athletic League (PAL) football student-athletes learn to use Al-powered brand-building tools.

Pro Athlete Sports, presented by Zini, is hosting an exclusive Sports Mixer featuring an interactive panel with NFL Hall of Famers and current/retired players. The event offers a unique opportunity for fans and media to meet legends including John Randle (former San Francisco 49ers), Jeff Garcia, Keena Turner, and other prominent NFL figures. The mixer includes live Q&A, photo opportunities, and once-in-a-lifetime access to sports icons. Host: Shamekka Marty, BCPA – Kidney transplant recipient, patient advocate, and Founder & CEO of Beyond The Game Health. Beyond the Game Health harnesses the power of sports to advance health equity and strengthen communities. Through education, advocacy, and accessible resources, the organization inspires individuals to take charge of their well-being, overcome chronic health challenges, and thrive on and off the field. Marty is recognized as a Top 25 Woman in Healthcare IT (2025) and Top 10 Chronic Illness Influencer (2025). Featured Panelists: John Randle – NFL Hall of Fame Jeff Garcia – Former San Francisco 49ers quarterback Keena Turner – Former NFL player Additional current and retired NFL players Attendees: Sports fans, media, business professionals, and members of the Bay Area community

General Admission Only Taste of the NFL is a culinary and gridiron extravaganza - it's the NFL's largest philanthropic event held during Super Bowl weekend, featuring top chefs, over 30 NFL greats and captivating entertainment. With charity partner GENYOUth, net proceeds from Taste of the NFL will help tackle student hunger in California and nationwide. Hosted by culinary stars Andrew Zimmern, Carla Hall, Lasheeda Perry, Mark Bucher, Sayat Ozyilmaz and Laura Ozyilmaz along with 20+ nationally renowned and locally loved Bay Area chefs - Taste of the NFL will offer a bite of the best! This is a 21+ years age-only event. GENYOUth is a 4-star nonprofit on Charity Navigator dedicated to helping school children thrive by living a well-nourished and physically active lives. Net event proceeds will increase access to/participation in school meals in California and all NFL club markets. Buy tickets to Taste of the NFL 2026 and support GENYOUth's work to End Student Hunger.

The Players Tailgate is rated the #1 event to attend year after year on Super Bowl Sunday! You do NOT need a Super Bowl Ticket to get into the Players Tailgate. Parking is not included with tailgate ticket. THE 2026 PLAYERS TAILGATE IS WALKING DISTANCE TO LEVI'S STADIUM AND A SUPER BOWL GAME TICKET ISN'T REQUIRED FOR ENTRY Doors open at 11:00 am, Tailgate closes at 3:00 pm

Join us at Cable 55 for the NFL Alumni Players Party! Watch the big game alongside former NFL players while enjoying great food and drinks. Tickets are $200 and include entry, food, and beverages. Tickets are limited.

The Trust Locker Room Lounge (7:00 p.m–12:00 a.m PT), featuring Cigar & Gaming Lounges presented by the NFLPA. Active & Former NFL Players +1 (21+) With Live Celebrity Performances - delicious food, drinks, barbershop, exclusive gifting, photobooth, and more By Invitation ONLY - Active and Former Players Plus One (21+) Space is limited and available on a first-come, first-served basis.

The event runs Feb 9-13 Taking place in Downtown L.A – the epicenter of NBA All-Star Weekend, the Sports Business Classroom Business of Basketball: All-Star Intensive was designed by industry leading professionals as a strategic gateway for the basketball business leaders of the future. Designed for aspiring basketball professionals, this program offers the unique opportunity to significantly advance your experience, knowledge, and network, alongside having your work and abilities evaluated by league executives. Accepted participants will gain access to an unparalleled learning and training experience, offering an exclusive competitive advantage for those looking to break into the business of basketball. THE BUSINESS OF BASKETBALL: ALL-STAR INTENSIVE CURRICULUM: Basketball Operations Skills Team Building Strategy / League Salary Cap Broadcast Innovation & Media Modern Day Athlete Representation Scouting, Video and Analytics The Global Basketball Ecosystem Innovation and Technology in Basketball Creating Your Path Accepted participants will learn directly from teachers and speakers who are at the forefront of each subject matter, gaining comprehensive insights across the entire curriculum. Past Sports Business Classroom speakers and instructors include Adam Silver, Rob Pelinka, Mark Cuban, Mike D’Antoni, and Sam Presti (see our past speakers list). THE BUSINESS OF BASKETBALL: ALL-STAR INTENSIVE EXPERIENCES: Attendees are going to get to: Attend 5 Days of Lectures and Talks Given by Basketball Royalty Participate in an Intimate Career Fair Attend NBA Crossover – The NBA’s Ultimate All-Star Fan Experience Attend the NBA Rising Stars Game Attend a Private All-Star Saturday Night Watch Party Meet and Interact with NBA Luminaries Grow Their Network With Like Minded Future Basketball Professionals Build Their Resume and Walk Away With Tangible Work Product **Please Note Experiences Will Vary By Package Selected

The NBA will continue its efforts to drive economic impact for local diverse-owned businesses during All-Star Weekend. In partnership with the Los Angeles Clippers, local partners, and certification organizations, the NBA will host a series of “business-ready” workshops leading up to NBA All-Star 2026. These efforts will culminate in a small and diverse business tradeshow featuring buyers from corporations across greater Los Angeles. Time: 9:00 AM – 12:00 PM Location: Convention Center

The fifth edition of the Pursuit of Excellence Summit takes place February 12–15, 2026 in Los Angeles, California, during NBA All-Star Weekend. Tickets required Who to Expect: Sports Executives, Athletes, Business Leaders, Tech Innovators, Media & Entertainment Leaders, Students & Young Professionals Four Content Tracks: Sports × Finance, Sports × Technology, Sports × Marketing, Sports × Arts Schedule: I. Opening Reception Registration, food, and networking II. Panels / Talks Dynamic conversations exploring the intersections of sports, finance, marketing, technology, and the arts III. Workshops + Activations + Exhibitors Interactive sessions led by experts across the Summit’s four content tracks IV. Closing Reception + Awards Food, networking, award ceremony, and gift bags ​

In partnership with Foot Locker, the NBA will host a welcome event for the men’s basketball teams, bands, cheer teams, alumni, parents, and supporters from Hampton University and North Carolina A&T State University, as well as the broader community. This event will celebrate each institution, build excitement for the weekend, and offer guests a unique shopping experience. Musical performances will be curated by both universities’ bands along with a DJ. Guests will be welcomed by NBA Legends, NBA and partner executives, athletic directors, and school coaches.

A live, pitch-style event by ProEdge Branding & Wefranch bringing athletes, brands, and franchise leaders together to negotiate and more.

Hoops & Icons is an annual star-studded basketball event during all-star weekend where the biggest influencers, athletes & celebrities all come together to compete in various challenges such as a 5x5 game, our 3-pt shootout, and our famous dunk contest with some of the best dunkers in the world! We will have food trucks, drinks, local vendors, & more! ​And here's the best part...We're partnering with The Drew League to truly elevate your experience & take this event to a new level! ​The purpose behind this event is to give back to the local community by creating an all-star experience that’s free for the entire community. Hope to see you there!

​In collaboration with Long Angle, we're bringing together Founders, Operators, CEOs, Investors, Athletes, and Creatives for an amazing night of food and drinks at a beautiful private residence before NBA All-Star Weekend. ​This is a chance to unwind, connect, and enjoy good food, conversation, and company before the weekend fully kicks off. ​We'll have a private chef, open bar, and an amazing group of people who are building, investing, and creating in different ways.

The NBA and NBA Foundation, in collaboration with the Los Angeles Clippers, will host the 2026 NBA All-Star Pitch Competition. This event is designed to elevate emerging companies serving diverse communities throughout greater Los Angeles. Entrepreneurs will compete for capital, coaching, mentorship, and valuable feedback from influential leaders across the NBA family.

Get ready for an unforgettable NBA All-Star Pitch Competition at the Kia Forum! Come out to see 7 LA entrepreneurs put their visions in the spotlight with this year's theme — Game Changers: Creators Building the Future. Contestants will compete for $200K in cash prizes to elevate their impact-driven businesses. Hear their inspiring pitches and enjoy the high-energy atmosphere with: Special Emcees: Cari Champion - Broadcast Journalist, Host, and Storyteller Chris Haynes - NBA Insider Celebrity Judges: Issa Rae - Actress, Producer, and CEO of Hoorae Media Bozoma Saint John - Marketing Executive, Author, and Entrepreneur Ted Oberwager - Partner, KKR Ann Miller - EVP Global Sports Marketing, Nike Will Bumpus - Partner, Westbound Equity Live DJ: Music powered all night by Clippers’ own DJ Dense. The event is open to all ages so come be part of a dynamic celebration of creativity, community, and entrepreneurship! If you are looking to purchase tickets for a large group of more than 10 guests, please email the NBA Foundation at nbafoundation@nba.com.

Live High LVL Conversation with 19 Keys. Fireside Chat Feat: Baron Davis and Metta World Peace Moderators: Monica Pool Knox & Damien Ritter

Mark your calendar for a 2-hour NBA All-Star Weekend Kickoff Bowling Event at Lucky Strike in the heart of L.A. ​Hosted by Jourdain Bell, this is the perfect way to start ASW with bowling, drinks, food, and great people all in one room. ​We’re bringing together founders, investors, operators, athletes, and creatives for a relaxed, high-energy night to connect before the weekend takes off. ​We’ll have 4 luxury private lanes (32 bowlers per hour = 64 total) plus plenty of space for those who just want to hang out, grab a drink, eat good food, and vibe. ​Whether you’re throwing strikes or just networking and catching up, this is about connecting with others who share interests in basketball, startups, investing, community, sports, film, and entertainment. ​Let's have fun, and kick off ASW with a fun night. Come roll through, meet good people, and let’s bowl 🎳 ​Sponsor ​​Want to sponsor this event? ​​Reach out to Jourdain: belljourdain@gmail.com ​A little about your host: ​​Jourdain likes to bring people together around shared interests in basketball, startups, investing, community, sports, film, and entertainment. He also leads Investor Relations at Long Angle, working closely with high-net-worth individuals and supporting investments across the private markets.

The fifth edition of the Pursuit of Excellence Summit takes place February 12–15, 2026 in Los Angeles, California, during NBA All-Star Weekend. Tickets required Who to Expect: Sports Executives, Athletes, Business Leaders, Tech Innovators, Media & Entertainment Leaders, Students & Young Professionals Four Content Tracks: Sports × Finance, Sports × Technology, Sports × Marketing, Sports × Arts Schedule: I. Opening Reception Registration, food, and networking II. Panels / Talks Dynamic conversations exploring the intersections of sports, finance, marketing, technology, and the arts III. Workshops + Activations + Exhibitors Interactive sessions led by experts across the Summit’s four content tracks IV. Closing Reception + Awards Food, networking, award ceremony, and gift bags

An Ultra-VIP Experience featuring best in class music, culinary, and event activation. The event will feature legends from the NBA, film, music, television, and business. The event will take over a full Los Angeles city block with a custom pavilion attached to local businesses. HOSTS NBA Retired Player’s Association and NBA and WNBA Legends HIGHLIGHTS National entertainment , Cigar Lounge, Gaming Lounge, Vendor Pop Ups, bars, and a culinary experience. 21+ only event. This event is fully cashless, accepting only digital, card-based, or mobile payments (e.g., credit/debit cards, phone wallets) rather than physical cash. Registered Legends of Basketball members will receive free entry with their wristband. Legends who are not registered or not yet members will need to purchase a ticket online or at the block party checkpoint. Interested in becoming a member and enjoying exclusive perks? Join here: https://www.legendsofbasketball.com/alumnis/membership/

An Ultra-VIP Experience featuring best in class music, culinary, and event activation. The event will feature legends from the NBA, film, music, television, and business. The event will take over a full Los Angeles city block with a custom pavilion attached to local businesses. HOSTS NBA Retired Player’s Association and NBA and WNBA Legends HIGHLIGHTS National entertainment , Cigar Lounge, Gaming Lounge, Vendor Pop Ups, bars, and a culinary experience. General Terms All items are non-refundable, all sales are final. Refund Policy All items are non-refundable under any circumstances.

​BLCK VC and Radix Innovation Capital invite you to a private event to kick off NBA All-Star Weekend. The evening will include a fireside chat, dinner, and networking. This event is open to athletes, investors, and ecosystem partners.

NBA All-Star Weekend is taking over Los Angeles and we are bringing the South Asian community together! ​Join us for a casual, high-impact networking mixer designed for South Asians working across the sports industry. This is your chance to connect with professionals from top leagues, teams, agencies, brands, and media networks, all in one room - whether you’re LA-based or in town for one of the biggest weekends in sports. ​We’ll be gathering in Culver City (location shared upon registration), conveniently located near Inglewood and Intuit Dome, for an evening of great conversations, new connections, and familiar faces. We’ll have a dedicated area of the venue reserved exclusively for our group, making it easy to mix, mingle, and build real relationships amid a packed weekend of events. ​📅 Friday, February 13 ⏰ 6:00–8:00 PM 📍 Culver City, Los Angeles (exact location provided upon registration) 🍸 First drink is on us! ​If you’re in town for All-Star Weekend, come join us! ​Your Hosts ​South Asians in Sports is a global nonprofit community dedicated to creating access, visibility, and career pathways for South Asians across the sports industry. Through events, programming, and strategic partnerships, SAIS connects professionals at every level - from early career to executive leadership - while building a more inclusive and representative sports ecosystem. Learn more and join the community at sainsports.com. ​Tulsea Sports Marketing provides innovative marketing strategy solutions tailored to connecting with multicultural audiences through sports, in North America and beyond. TSM aims to elevate brands through strategic activations and engaging content. Learn more at tulseasportsmarketing.com. ​American South Asian Network (ASAN) is the leading platform accelerating South Asian progress for creators, entrepreneurs, leaders, and students across the U.S. A GuideStar Platinum 501c(3) nonprofit. Learn more here - www.asan.fyi

BOUT FOUNDERS BASKETBALL ​🏀 Founders Basketball at 📅 NBA All-Star Weekend 2026 brings our community of startup founders and investors to Los Angeles for our biggest event yet. ​Connect over 💼 business and 🪣 buckets during one of the most iconic weekends in sports. ​Attendees represent companies in various stages of growth, from bootstrapped solo founders to Series B executives. We host founders from a variety of industries including CPG, Venture, Entertainment, Retail, Sports, Tech and more. ​This special edition event features an extended format with enhanced networking opportunities, branded activations from our partners, and the chance to build authentic relationships with 50+ members of the startup community. ​Please email brandon@neweditionconsulting.com with any questions! ​​WHAT TO EXPECT: ​🏀 Tournament-style 4v4 half-court games ​⏰ 2-3 hours of basketball and networking ​☄️ Half-court shot competition ​​🥇 Prizes for the winners

The LadyLike Foundation is a faith-based non-profit 501c3 organization whose purpose is to educate, empower, and inspire young ladies living in underprivileged communities. Through cutting edge research programs, workshops, mentorships, community service projects and visual/performing arts young women ages 12 – 18 are challenged to reach their highest potential and become the successful well-rounded LADY they were created to be.

icking off Valentine’s Weekend in true Black excellence style! Friday, February 13th Los Angeles hosts the 2026 NBA HBCU Classic, featuring a Coastal Athletic Association (CAA) showdown between the Hampton University Pirates and the North Carolina A&T Aggies. Tip-off is 8:00pm at the iconic Kia Forum. Tickets are unassigned general admission, so come early so we may gather as a group, settle in and enjoy the energy. To show collective unity, wearing your Black Everywhere swag is highly encouraged. Link here: BE swag We are excited to hang out in community, culture, and creating connection through shared moments, shared pride, and a little Love & Basketball magic.

Overview: The NBA will host the 5th annual NBA HBCU Classic featuring Hampton University vs. North Carolina A&T State University at the Kia Forum. Student-athletes and coaching staff will enjoy a once-in-a-lifetime experience on and off the court. Both universities’ marching bands will perform throughout the game. Purchase tickets here: https://www.ticketmaster.com/event/0900632BB37A3105

Athletes in Action will be hosting the 19th Annual All-Star Breakfast on February 14th, 2026, during the NBA All-Star Weekend in Los Angeles. Location: Proud Bird Food Bazaar & Event Center – 11022 Aviation Blvd. Los Angeles, CA. 90045 The Breakfast Buffet opens at 8:30am and Program starts at 9:00am. This event celebrated Character, Leadership, and Faith and features the presentation of the Jerry Colangelo and Bobby Jones Awards.

In partnership with AT&T and additional partners to be announced, the NBA will host a career development session for students from Hampton University, North Carolina A&T State University, participants in the NBA HBCU Event Intern Program, and other HBCU students in market during NBA All-Star 2026. The program will begin with breakfast, followed by a career panel presented by AT&T, and conclude with customized breakout sessions led by NBA staff and marketing and nonprofit partners. Breakfast at 9:00 AM; Program begins at 10:00 AM)

Legends-led mentorship and on-court engagement designed to inspire the next generation. Special appearance by the Harlem Globetrotters.

Join us for day of unmatched energy as we indulge in fine wine coupled with the high notes of R&B. Be ready sip and sing your hearts out all day long while creating unforgettable memories. A Wine Down & Kindred Pour Experience. Each guest receives a complimentary pour upon entry. There is no reserved seating for this event. Tables are first come, first serve. What to Expect: A day of new memories & magical moments with new & old connections A wine selection curated by Kendall-Jackson, the official wine parter of the NBA" "A crowd as vibrant and dynamic as the music itself. The ultimate experience curated BY-SA. Bartenders reserve the right to discontinue service to any individual who appears to be incoherent or have consumed an excessive level of alcohol. Play

This gathering is a celebration of women who lead, empower, and impact every corner of the sports industry, from students and emerging professionals to established leaders. Presented by Minority Women in Sports, Inc., this experience invites attendees to connect over meaningful conversation, shared experiences, and community. The afternoon will include a moderated panel discussion featuring industry leaders, alongside intentional time for connection and community. Enjoy premium rosé and champagne selections, curated small plates, and exclusive giveaways featuring women and minority owned brands, all designed to elevate your experience. Tickets for this event are donation-based and directly support the Minority Women in Sports Foundation’s programs and initiatives. See you there. Event begins promptly at 1:00pm (PT) Stay connected to meet our table guests!

Community-focused programming centered on health, wellness, youth engagement, and economic empowerment. “This weekend represents everything we have been building toward—a renewed vision, deeper community engagement, and meaningful impact. Legends All-Star Weekend is more than an event; it is a statement about who we are and where we are going as an organization.” — Antonio Davis, CEO & President, NBRPA “Power of Legends reflects the strength, influence, and continued relevance of our members. This moment brings our mission to life on a national stage.” — Choo Smith, Chairman, NBRPA

Legends-led mentorship and on-court engagement designed to inspire the next generation. Special appearance by the Harlem Globetrotters. “This weekend represents everything we have been building toward—a renewed vision, deeper community engagement, and meaningful impact. Legends All-Star Weekend is more than an event; it is a statement about who we are and where we are going as an organization.” — Antonio Davis, CEO & President, NBRPA “Power of Legends reflects the strength, influence, and continued relevance of our members. This moment brings our mission to life on a national stage.” — Choo Smith, Chairman, NBRPA

Overview: In partnership with GirlTREK, a global movement of Black women advancing walking and self-care as tools for healing and transformation, the NBA will host the second NBA Total Health All-Star Walk presented by Evernorth Health Services. The event will engage more than 1,000 community members, HBCU team families, alumni, and fans to foster connection, movement with purpose, and holistic wellness. Time: 8:30 AM – 10:00 AM Location: Edward Vincent, Jr. Park, Inglewood, CA

The fifth edition of the Pursuit of Excellence Summit takes place February 12–15, 2026 in Los Angeles, California, during NBA All-Star Weekend. Tickets required Who to Expect: Sports Executives, Athletes, Business Leaders, Tech Innovators, Media & Entertainment Leaders, Students & Young Professionals Four Content Tracks: Sports × Finance, Sports × Technology, Sports × Marketing, Sports × Arts Schedule: I. Opening Reception Registration, food, and networking II. Panels / Talks Dynamic conversations exploring the intersections of sports, finance, marketing, technology, and the arts III. Workshops + Activations + Exhibitors Interactive sessions led by experts across the Summit’s four content tracks IV. Closing Reception + Awards Food, networking, award ceremony, and gift bags